About RitaSue Siegel Resources
RitaSue Siegel Resources (RSSR) is the consulting and advisory firm operating at the intersection of design, brand and business for over 40 years. Our fundamental mission since 1969 has been to serve as trusted advisors to the design industry and to industry on design. We enable organizations to gain sustainable advantage by delivering leaders who drive the growth of their brands and businesses through innovation and design.
Who uses our insights?
CEOs (and their Executive Management Teams), CMOs, Heads of Design (CCO/SVP/VP/Director), Corporate Design Boards/Councils use our insights to:
- Benchmark against competitors and best-in-class companies
- Educate/align stakeholders on opportunities for design to impact business
- Develop an optimal design organization model
- Justify investments in infrastructure and human capital